Google has successfully achieved its goal of eliminating plastic from its hardware packaging ahead of its 2025 target. The company reached 100% plastic-free packaging for all Pixel, Fitbit, and Nest devices through innovative solutions like a newly developed fiber-based paper and molded fiber pulp, which enhance both durability and sustainability.

These advancements were made possible by close collaboration with suppliers and a reimagining of packaging design, leading to a product that is not only fully recyclable but also visually appealing and tamper-evident.